
Beyond their beauty, flowers offer a wealth of benefits for our well-being. In this blog post, we’ll delve into why we are so captivated by flowers, exploring the impact on our mood and the positive emotions they evoke. We’ll also discover the many ways to bring the beauty and joy of flowers into your home, from fresh cut bouquets and potted plants to the enchanting world of floral prints and patterns, helping you to discover how to spark joy in your everyday life with the vibrant magic of blooms.


David Austin Roses
Why people love flowers
Flowers possess an undeniable magic, lifting our spirits with their vibrant hues and delicate fragrances. They evoke feelings of joy, happiness, and tranquillity and some studies have also shown that interacting with flowers can reduce stress, improve mood, and even spark creativity – the perfect excuse to spend more time in the garden!
But our love for flowers extends beyond the vase. Floral patterns on clothes, homeware, and accessories also capture our hearts. These patterns evoke a connection to nature, transporting us to blooming gardens and offering a sense of escape. For many, they evoke nostalgia and comfort, reminding us of childhood summers and cherished memories.
Across many cultures, flowers also carry deep symbolic meaning - roses symbolise love, lilies purity, and sunflowers happiness. Incorporating these symbols into our surroundings adds layers of meaning and personal expression
The benefits of flowers
Beyond their beauty, flowers and plants offer many benefits for our well-being:
Stress reduction: Flowers’ vibrant colours and calming fragrances have a soothing effect on the mind and body, helping to alleviate stress and anxiety. Flowers such as lavender, jasmine, and chamomile, release calming aromas that can lower heart rate, reduce blood pressure and promote relaxation. Some flowers, such as peace lilies, can also help to purify the air, creating a healthier environment.
Improved social connection: Giving or receiving flowers helps to strengthen our social bonds. The act of gifting flowers to friends and family is a wonderful expression of care, affection, and appreciation.
Increased creativity: Studies have shown that office spaces featuring plants and flowers increase brain performance and encourage creativity for those working in them. Also, the act of arranging flowers in a vase or planting flowers in a garden can act as a meditative break for some, allowing creative expression.
Enhanced well-being: Flowers can create a more positive and inviting atmosphere in any space, contributing to an overall sense of well-being. Flowers are known to trigger a release of dopamine, serotonin, and oxytocin, which can lead to feelings of happiness and enjoyment.
External healing: Some flowers have external healing properties. For instance, calendula can help with skin irritations and wounds, while lavender can help with acne and minor burns.
Different ways to bring flowers into the home
There are countless ways to easily enjoy the beauty and benefits of flowers within your home. The classic way is to adorn your space with fresh cut bouquets. Choose from a variety of seasonal blooms to create stunning arrangements that bring vibrant colour and fragrance to your space. Alternatively, preserve the beauty of your favourite blooms by drying them. Dried flowers add a touch of rustic charm and last for months, even years.
For a more permanent touch, consider potted plants. Flowering plants like orchids, lilies, or African violets add a touch of greenery and vibrant colour to your home. You can also explore different arrangements, such as centrepieces, hanging baskets, and floral wreaths, to find the perfect fit for your home’s decor.


Don’t forget about the power of floral prints and patterns. Incorporate floral patterns into your home through textiles, accessories and homeware. Floral tableware, such as our iconic Botanic Garden collection or the Sophie Conran Lavandula collection, is perfect for bringing the outdoors in all year round.
Floral patterned plates, bowls and serveware add a touch of elegance and whimsy to any occasion. Or why not combine the beauty of both real and printed flowers with the Botanic Garden vase collection? Featuring some of the most-loved florals, such as the African Lily, Foxglove and Lily Flowering Azalea, it’s an effortless way to bring colour and pattern into the home for a subtle dopamine boost.
